A new homepage
The University of Nottingham is one of the leading universities and is ranked in the UK and European top 30 and in the top 1 percent of all universities worldwide.
Zengenti was assigned to help design and develop a new homepage following a recent rebrand, to help them celebrate 120 years and to promote their new marketing campaign. “A World Beyond Ordinary”.
Following extensive discovery and persona workshops. We discovered multiple audience groups, pain points and goals. Like all universities, one of their main goals are to attract new students. Students want to be impressed by the university's achievements, statistics and case studies. Students also want a modern education, and so a modern looking homepage was crucial.